January 2025 release notes: Drag & drop builder and new segmentation options

New drag & drop email builder

At the start of the year, we've launched our highly anticipated drag & drop email builder, making email creation more efficient and accessible. This isn't just an update – it's a complete reimagining of the email creation process that will save you hours of work while delivering better results.
Key features and benefits:

• Intuitive drag & drop interface: Create professional emails in minutes, not hours – no coding required
• Advanced mobile optimization: Every email automatically looks perfect on all devices, helping you reach the 60% of subscribers who read emails on mobile
• Clean, compact code: Faster loading times and better inbox delivery rates
• Smart workspace: A cleaner, more user-friendly workspace that puts everything you need right at your fingertips
• Real-time preview across desktop and mobile devices to pinpoint your design for every reader

Ready to master the new builder? Watch our comprehensive webinar where we demonstrate:

• How to create your first email
• Pro tips for mobile optimization
• Time-saving features you'll love
• Q&A from fellow users

Stay tuned – this is just the beginning. We have an exciting roadmap of email design features coming in the next few months.

Advanced segmentation capabilities

We released our new segmentation in 2024. We listened to your feedback and have now introduced 5 new parameters, offering you more precise targeting options:

Interest-based targeting

• "Subscribed to all of the following interests"
  • Perfect for: Targeting your most engaged subscribers
  • Example: Send exclusive offers to subscribers interested in both "fitness" AND "nutrition" within a single segmentation condition
• "Subscribed to any of the following interests"
  • Perfect for: Broader campaigns with related topics
  • Example: Reach anyone interested in either "travel" OR "photography" within a single segmentation condition
• "Not subscribed to any interests"
  • Perfect for: Re-engagement or activation campaigns
  • Example: Prompt subscribers to update their preferences and discover your content or target subscribers that are potentially missing out on interesting communication

Multiple choice field enhancement

• "Has all of the following values"
  • Perfect for: Precise targeting of specific customer segments
  • Example: Target customers who are both "small business owners" AND "in the tech sector"
• "Has any of the following values"
  • Perfect for: Flexible targeting across categories
  • Example: Reach customers in either "marketing" OR "sales" roles

Enhanced security: MFA via magic link

Your account security is our top priority, especially since you're handling subscriber data. Our new Magic link Multi-factor authentication (MFA) adds an extra layer of protection while still keeping the login process smooth.

We recommend enabling MFA for all accounts, since you’re dealing with personal contact data of your subscribers. Simply activate this feature in your account security settings.

New pricing tier: 35K contacts

Growing businesses, this one's for you! Based on your feedback, we've introduced a new tier that bridges the gap between our 25K and 50K plans.

• 35,000 contact limit
• All standard features included
• Flexible upgrade path
• Competitive pricing for mid-sized businesses

Private beta: SMTP for transactional email API

Developers, we've made your lives easier with SMTP support for transactional emails. This update brings:

• Easy integration with existing systems
• Reliable delivery infrastructure
• Detailed delivery reporting
• We’ve also added attachment support
• Would you like to be included it the private beta? Contact us at api@flexmail.be for more info.

What's next?

Stay tuned for February – we're working on exciting new email design features that will make your campaigns even more impactful.

Getting started

Ready to explore these updates?

• Log in to access all new features
• Visit our knowledge base for detailed info and tips
• Watch our new builder webinar
• Contact support for personalized assistance

Questions about any of these updates? Our support and success teams are here to help ensure you get the most out of every new feature.