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50 ChatGPT prompts that make your life as an email marketer easier

Michelle Michelle Dassen
16-05-2024 • 
8 Minuten Lesezeit
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Interne communicatiestromen: de rol van e-mailmarketing en andere kanalen
    Have you ever found yourself in a creative slump or in need of fresh inspiration for your email marketing? Then you've probably experimented with AI before. And you know that the quality of your output depends on the quality of the content you input.

    In this article, we share 50 example prompts for email marketers that you can use for your campaigns and provide tips on how to structure your prompt with relevant information.

    From crafting subject lines to creating irresistible content, we've got you covered. So grab your favorite drink, sit back, and get ready to revolutionize your email marketing with the power of AI.

    Read also: What is email marketing and how does it work?

    Crafting your prompt

    The key to getting useful output is integrating relevant information into your question. Each "prompt" should therefore contain specific details and instructions tailored to your desired scenario or goal. Imagine outsourcing this project to a freelancer. What kind of briefing would you give that person about your company and this project?

    Below, we provide you with a list of topics to integrate into your question:

    1. Clear objective
      State exactly what you want to achieve with your email content. Think about boosting sales, gathering feedback, informing, launching a product, promoting an event, etc.
    2. The target audience
      Describe the target audience you have in mind. Consider demographics, interests, characteristics, behavior, or stage in the decision-making process.
    3. Key message or theme
      Provide a brief summary of the main message of your campaign or what your content should precisely reflect.
    4. Call to action
      Describe what your recipients should do after reading your email. Is it to purchase a product, sign up for an event, share feedback, etc.
    5. Relevant details
      Include other important information, such as the sector in which you operate, benefits, key features, event information, promotional discounts, or specific instructions that are important within your company.
    6. Brand guidelines
      Add information about the desired tone and any style guidelines. This ensures that the message is consistent with other communications.
    7. Optional inspiration or examples
      Do you already have certain topics or ideas ready? Include those as well to expand upon.
    The better your briefing (and thus prompt), the better the output will be.

    50 example prompts for your next campaigns

    All that's left now is to ask for exactly what you want to receive. Below, you'll find a list of 50 example AI prompts specifically tailored to email marketing needs.

    1. Craft a compelling subject line for an upcoming promotional email.
    2. Generate a personalized greeting to increase engagement in your newsletter.
    3. Create a sense of urgency for a limited-time offer in your email campaign.
    4. Generate a content plan for our email communication in the coming months.
    5. Write a persuasive call-to-action (CTA) to drive clicks and conversions.
    6. Generate content ideas for a monthly newsletter to keep subscribers engaged.
    7. Craft an engaging story to accompany a product announcement in your email.
    8. Generate a series of follow-up emails to nurture leads through the sales funnel.
    9. Write a thank-you email to show appreciation to loyal customers.
    10. Develop teaser content for an upcoming product launch email sequence.
    11. Create an exclusive offer for subscribers to encourage sign-ups.
    12. Generate email content for a customer feedback survey to gather insights.
    13. Craft a re-engagement email to win back inactive subscribers.
    14. Write an apology email to address a mistake or issue with a previous email.
    15. Develop educational content to provide value to subscribers in your newsletter.
    16. Generate a testimonial request email to collect feedback from satisfied customers.
    17. Craft an anniversary email to celebrate milestones with loyal subscribers.
    18. Write a holiday-themed email to spread seasonal cheer and promote offers.
    19. Develop content for an email series introducing new subscribers to your brand.
    20. Create a quiz or poll to engage subscribers and gather preferences.
    21. Craft a referral program invitation email to encourage subscribers to refer friends.
    22. Write a product spotlight email highlighting the features and benefits of a new release.
    23. Generate content for a welcome email series to onboard new subscribers effectively.
    24. Develop a VIP offer email to reward loyal customers with exclusive discounts.
    25. Craft a contest or giveaway announcement email to boost engagement.
    26. Write an event invitation email to promote a webinar or virtual event.
    27. Develop content for an email series showcasing customer success stories.
    28. Craft a sneak peek email to give subscribers a preview of upcoming content.
    29. Generate a cross-promotion email to collaborate with another brand or partner.
    30. Write an email announcing updates or improvements to your products or services.
    31. Develop content for an email series addressing common customer FAQs.
    32. Craft an email highlighting user-generated content or customer testimonials.
    33. Generate a flash sale announcement email to drive immediate purchases.
    34. Write a blog post roundup email featuring recent articles or industry insights.
    35. Develop content for a monthly digest email summarizing key updates and news.
    36. Craft an email sharing behind-the-scenes glimpses of your team or workspace.
    37. Generate an anniversary sale email to celebrate your brand's milestones.
    38. Write an email promoting a limited-edition product or collection.
    39. Develop content for a series of how-to guides or tutorials related to your products.
    40. Craft an email series highlighting special offers or discounts for birthdays.
    41. Write an email inviting subscribers to join an exclusive loyalty program.
    42. Generate content for an email series debunking common myths or misconceptions.
    43. Craft an email announcing the launch of a new podcast or video series.
    44. Write an email inviting subscribers to participate in a customer feedback panel.
    45. Develop content for an email series addressing relevant industry trends or news.
    46. Craft an email series featuring curated content from industry experts.
    47. Generate an email announcing a partnership or collaboration with a charity or cause.
    48. Write an email series promoting seasonal trends or must-have products.
    49. Develop content for an email series highlighting your company's values and mission.
    50. Craft an email announcing a flash discount code for subscribers to redeem.
    By applying the tips above to your prompt, you'll get a much higher-quality result.

    With the following prompt, you can certainly get something useful back:

    Give me 5 subject line ideas for an email campaign with summer sale.


    But let's apply the tips mentioned above to it:

    Provide me with 20 subject line variations for an email campaign promoting our summer sale. We're offering a specific week of 30% off on all summer shirts. Include 5 variations with emojis and 2 variations with personalization. I want the campaign to be tailored specifically for women, men, and children, reflecting in the variations. We aim to come across as original, humorous, and friendly.


    The possibilities are endless, of course. Next time you're brainstorming or facing writer's block, come up with a fitting prompt and easily gather new inspiration.

    While AI-driven prompts can be incredibly valuable tools in your email marketing arsenal, they are most effective when used in combination with human creativity and strategic thinking.

    Don't rely solely on AI to drive your campaigns; instead, use it as a catalyst to inspire and enhance your own ideas. Have fun emailing!

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