Content planning template

Step 1: Think about how you want to spread your content across the year.

You can use the first part of the template to plan your emails.

Start with the important regular events. What will you certainly focus content on? Think about public holidays, theme days, open days, and seasons that are important to you.

Supplement these with interesting ideas and opportunities that will help you find a hook. To help you, we have been publishing our content calendar for several years.

Think about strategic content which you know will be effective: are you planning to launch certain products? Is there any specific content you want to link to this, such as theme blogs, white papers, webinars or training?

Fill in the gaps and empty spaces later for consistency. .

Step 2: Plan your content and organise the work.

Make everything more specific as the deadlines draw nearer. What are you going to send when? What will your subject be? Who are you going to send it to? And what is the status of this mailing? You can enter all this in this template.

Step 3: Enter your results.

Once your campaign has been launched, in the second part of the template, you need to enter your results in absolute figures: delivered, number opened, clicked. The template calculates your ratios and compares the campaigns. The best and worst campaigns are highlighted, and you can see from this template exactly what did and did not work with your target group. Finally, there is also a part for making your AB testing more visible.

Step 4: Analyse and optimise your campaigns.

The best and worst campaigns are highlighted, and you can see from this template exactly what did and did not work with your target group. Furthermore, it makes it easy to share your results within the organisation.

Finally, there is also a part for making your AB testing more visible.